Maternatura arrives at Curly Products: a meaningful addition for waves, curls, and scalp
Not all new brands arriving at an online store warrant an announcement. Some simply expand the catalog. Others, however, help to better understand the criteria behind the selection. This is the cas...
Curl refresh: why day 2 fails and how to do it right
There's a very common scene in any curly routine: wash day ends well, the curls are defined, shiny, and shapely, but the next morning something changes. The roots flatten, some strands separate, ot...
Curly Hair Myths That Are Confusing You (and How to Get It Right)
If you have curly hair, it's easy for your routine to have become filled with "prohibitions." Don't use a brush. Don't use a hairdryer. Don't tie up your hair. And, without realizing it, you end up...
Curly hair vacation routine: easy guide for Easter
Easter has a virtue and a "problem" for curly hair: we disconnect. We sleep worse, eat out, change water, climate and schedules... and routine becomes the last thing on the list. Typical result: on...
More sun, more outdoor time: why your mask is key in spring (and when you need protein)
Spring brings a feeling of "reset" that is noticeable everywhere, including in our hair. We spend more hours outside, walk more, the sun hits our scalp without us thinking about it, and the wind be...
Oily, itchy scalp: what it means and how to fix it
For a long time, curly hair care has focused almost exclusively on hydration, definition, and styling products. However, more and more specialists agree on something fundamental: ha...
With the arrival of warmer weather, mousse is back: fewer steps and more volume for your curly hair.
With the arrival of warmer weather, many things change: the days get longer, routines become simpler, and so does the way we care for curly hair. In recent months, a clear trend has been taking ho...